The Pop Art Effect


December 17, 2012

One of the many beautiful things about art is how it is able to incite change and evoke tremendous emotions within its viewers. Whether it is a painting, sculpture, musical arrangement, fashion piece, novel or any other type of art, it can have the ability to change certain peoples' perspectives. Pop Art is typically created with this intention; each piece carefully crafted to further the art movement and shine a light on mass consumerism.

As the Pop art movement has grown, many new artists and new techniques have emerged, allowing the movement to grow and change appropriately as the world changes. Pop art has transformed the traditional art market, allowing art to be placed on consumer products as part of the message, rather than a means of selling out to the corporate world. More accessible items such as plates, magnets, posters and many other every day products now often adorn Pop art originals created by some of the most well known artists in the Pop art community.

Also, the movement has shown to be largely focused on philanthropic efforts in the local community. Many artists donate their time, money and artwork to raise money for multiple charities and causes. Also, many artists, including one of the most famous artists associated with the movement, Romero Britto, serve on the board of various charities and some even start their own. It has become clear to artists within the Pop art movement that to truly move forward and change the way people view the world, they need to be associated with the organizations focused on making these changes a reality.

Keeping these things in mind, it is clear that Pop art has had quite an effect on the world. It has snowballed into this amazing movement filled with artistic endeavors, a new spin on mass consumerism and a dedication to philanthropic efforts.

Artistic Endeavors
Pop art aims to blur the line between what most people refer to as "low" pop culture and "high" art. By utilizing found art that relates to mass consumerism, such as advertisements, comics and packaging, this has become relatively easy to do. Because of that, it became necessary to be clearer about what Pop art truly means to convey, and a simple collage of multiple magazine cutouts masqueraded as a Pop art piece. The message is meant to be clear, but debatable. People who view Pop art pieces should be able to interpret them in multiple ways, but at the same time a message should be clearly conveyed, typically related to pop culture and mass consumerism.

As the movement has progressed, most artists have started trying to emotionally detach themselves from their art works in order to convey a "cold" sense of connection with their work. Their goal is to be ambivalent to the work so that the trauma of mass consumerism is in the forefront of the piece's overall meaning.

A New Spin on Mass Consumerism
One of the interesting aspects of Pop art is its ability to mock mass consumerism and participate in it at the same time. Many Pop art pieces are prominently displayed on mass produced items such as plates, cups, key chains, posters, magnets, buttons, t-shirts and much more. This seems like it would go completely against the goal of Pop art to mock mass consumerism, but it has become a very powerful comment on it. By placing Pop art on mass-produced consumer products, the people who love and enjoy Pop art are forced to consider the hypocrisy of the product itself and the fact that they made the purchase. Opening up to this deep level of thinking is a direct reflection of what Pop artists strive for with their work. So although putting Pop art on all of these products seems to go against everything the movement stands for, it actually allows there to be a new and creative way of thinking about Pop art.

Taking the thought-process behind how we interpret Pop art to another, higher level of thinking just speaks to how quickly this movement is gaining speed and becoming incredibly influential in the art world. If it keeps progressing at this pace, it will surpass many other art forms before it in terms of progressive thought.

Philanthropic Efforts
One of the most important ways that Pop art has been influencing the world is through the charitable efforts of some of the most well-known artists associated with the movement. Many Pop artists have donated their money, time and artwork to further different charities they support. The beauty of Pop art is that it does not try to push any one person in a specific charitable direction. However, the focus of much of Pop art does typically move the artist and their fans to participate in charity events.

This seems to be a very interesting phenomenon that is stemming from the public's view of Pop art. While they are, of course, enjoying the artwork, a dedication to supporting many of the charities that Pop artists are involved in is becoming important to the consumer as well.

Over time, the Pop art movement has clearly morphed into far more than a fleeting period of art. The Pop art movement has affected many people in positive, forward thinking ways, and it is apparent that Pop art will continue to impact the world for many years to come.



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